Tesla: only a few days left to buy the Model Y at the best price!

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Accustomed to sudden price drops, the American car manufacturer Tesla invites you to quickly buy a Model Y electric SUV. Its price will in fact increase by around 2,000 euros in several European markets on Friday March 22, and it is very likely that the France is concerned.

If you're eyeing a Tesla Model Y, maybe you should sign a purchase order quickly. In any case, this is the advice given this weekend by the boss of Tesla himself, Elon Musk, on the social network X. Because the electric SUV will become more expensive in a few days. A price increase for the Model Y will be implemented on Friday March 22 in most European markets where it is sold, and it could reach around 2,000 euros or “the local currency equivalent”, according to a tweet from Elon Musk. In the United States, Tesla increased prices for Model Y Rear-Drive and Long-Autonomy by $1,000 (917 euros) on March 1 and plans an increase of the same amount on April 1.

In France, prices for the basic Propulsion version of the Model Y (the only one eligible for the ecological bonus of 4,000 euros) fell by 3,000 euros last January, to stand at 42,990 euros. So, with these additional 2,000 euros planned for the weekend, the price of the SUV would rise to 44,990 euros. The list of European countries concerned is not specified but France will probably not escape this sudden increase. In any case, the price of the Model Y will not drop, so you might as well take advantage of this car at the best possible price.

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The cheaper Tesla Model Y, Peugeot e-3008 and Renault Scénic advantaged

Tesla has long ruled the roost on the electric car market, it is even the initiator of this price war that began more than a year ago. But the competition has its back at the moment, particularly in France, where the new Renault Scénic E-Tech starts at 39,990 euros and the Peugeot e-3008 starts at less than 45,000 euros, with, for these two vehicles, a more efficient autonomy than that of the American. German brands have also slashed the prices of their electric range, like Volkswagen on its ID., without forgetting Toyota with its bZ4X, as well as Chinese manufacturers.

But this tough price battle necessarily weighs on Tesla's margin. The manufacturer generated a gross margin of 17.6% from October to December 2023, compared to 23.8% over the same period of 2022. Furthermore, while waiting for the next generation of car, the Baby Tesla, which will be launched in 2025 at an “affordable” price, the manufacturer warned in January that its sales growth would be significantly lower in 2024 than in previous years, specifying that the company is currently in a calmer period of its development, “between two major waves of growth. The first began with the global expansion of the Model 3 and Model Y, and we believe the next one will be initiated with the next-generation platform.” In 2023, the manufacturer delivered 1.81 million units (an increase of 38% compared to 2022), including 1.2 million Model Ys.