To buy an electric car from Nissan, you won't need a euro more than an endothermic car. This is what the Japanese company itself promises by launching “The Arc”, its new plan aimed at improving sales and turnover, which stipulates that price parity between zero-emission vehicles and vehicles gasoline will be reached in 2030.
But that's not all. Electrification is in fact at the heart of the Japanese manufacturer's strategy. From models in preparation to batteries, here is what Nissan plans to do for electric cars in the near future.
Objective: lower prices
First of all, the manufacturer will launch 30 models within three years, 16 of which will be electrified (without specifying the engines) and six destined for Europe. When it comes to electrified vehicles, their market share is expected to reach 40% by 2026 and 60% by the end of the decade.
But as we said, it is above all the objective of lowering the prices of electric cars which is interesting. For this, the manufacturer declares that it has several trump cards up its sleeve: these are powertrain integration, next-generation modular production, new sources of supply and battery innovation.
“Nissan aims to reduce the cost of next-generation electric vehicles by 30% (compared to the current Ariya crossover model) and achieve cost parity between electric vehicles and internal combustion engine models of here in FY 2030.”
“In the area of family development alone, the cost of successor vehicles, those developed on the basis of the main family vehicle, can be reduced by 50%, the variation of trim parts by 70% and the development time by four months. Adopting modular production will shorten the vehicle production line, reducing production time per vehicle by 20%.”
Batteries, also LFP and solid
When it comes to batteries, the company promises improvements in lithium-ion nickel-manganese-cobalt (NMC) chemistry, lithium-iron-phosphate (LFP) chemistry, and solid-state chemistry.
“Nissan will significantly improve NCM lithium-ion batteries, reducing fast charge times by 50% and increasing energy density by 50% compared to the Ariya. LFP batteries, developed and manufactured in Japan, will be launched, reducing costs by 30% compared to the Sakura EV mini vehicle. New electric vehicles with upgraded solid-state lithium-ion, LFP and NCM batteries will be launched in fiscal year 2028.”